Changing Perceptions
New photography – changing perceptions on hearing loss.
We’re all influenced by the images we see, particularly in the age of social media. The photography used by brands shapes how we perceive the products we use – from clothes and household products to spectacles and even hearing aids. So-called ‘lifestyle’ images, showing people using such products, can make us gravitate towards a particular product or run a mile.
Changing perceptions of hearing aids – and who wears them.
For many years, the photography used to show people using hearing aids has influenced people’s decisions around whether or not to choose to use hearing technology. Photos used by hearing aid brands has shown mostly older people. And while we know many older people experience hearing loss, it’s also something experienced by people of all ages and backgrounds. However, younger age groups weren’t represented in such imagery.
A new range of free stock photography from GN, a global hearing technology company, has been helping to change all that.
‘The New Norm’ features young and successful people from the worlds of music, comedy and sport who have hearing loss. The photos are cool and ultra-modern and show how today’s hearing aids are sleek, stylish and almost invisible. The campaign has been so successful that it’s even been nominated for a brand award in Germany.
If you’re worried about your hearing, please talk to us at The Hearing Clinic. Our service is fully tailored to you and your hearing needs.
Take a look at our testimonials on Trust Pilot to find out what people have to say about our service.
If you’re worried about your hearing, please talk to us at The Hearing Clinic. Our service is fully tailored to you and your hearing needs.
Take a look at our testimonials on Trust Pilot to find out what people have to say about our service.
If you have any questions about your hearing health, or if you’re concerned about your or a family member’s hearing, we’re here to help. Please call our friendly team or email us to find out more.
